Financial analytics involves using massive amounts of financial and other relevant data to identify patterns to make predictions, such as what a customer might buy or how long an employee's tenure might be. With a wealth of financial and other relevant data from various departments throughout their organizations, corporate financial teams are increasingly leveraging this data to help company leaders make informed decisions and boost the company's value.
Financial analytics is the creation of ad hoc analysis to answer specific business questions and forecast possible future financial scenarios. The goal of financial analytics is to shape the strategy for business through reliable, factual insight rather than intuition. By offering detailed views of companies' financial data, financial analytics provides the tools for firms to gain deep knowledge of key trends and take action to improve their performance.